Visual identity design for Rafael Benavides Gélvez, a psychiatrist who helps alleviate the anxieties of life.
Far from being an old-fashioned, orthodox psychiatrist with traditional treatment methods, Rafael Benavides seeks to heal people suffering from emotional problems through a dual approach to medicine: Western Medicine and Traditional Chinese Medicine. This dual approach is his added value as a psychiatrist. The "caregiver" and the "explorer" correspond to two of the well-known archetypes that were used to construct the concept, values, and personality of the brand.
From confusion to clarity. From chaos to order. From entanglement to concreteness. From cloudiness to clarity.
The concept of the image for this psychiatrist who breaks with tradition is based on the reward his patients obtain: moving from a state of confusion and mental chaos to a state of well-being manifested in the clarity, calm, and healing they find within themselves thanks to the treatments provided by Rafael.
