Visual identity design for María Angélica Muñoz Aranguren - MD, Neurosurgeon.
María Angélica is a neurosurgeon interested in developing a personal brand not only to strengthen her impact as a medical practitioner but also to share her knowledge and create online and offline collaboration networks between colleagues. At its core, this goal aims to set aside the traditional competitiveness that characterizes the medical sector and negatively affects those involved in the health sciences, as well as patients in general.
Personal Business Model, created as a foundation for the visual design.
Brand Concept: A Knowledge Hub
Attending to the mission of creating collaboration networks within the neurosurgery sector, the symbol represents a knowledge hub that ramifies towards the community and, at the same time, makes an analogy to a neuron and the nervous ramifications that transport information.
