Visual identity design for La Alejandría, a virtual butcher shop.
La Alejandría is a company dedicated to the production and sale of beef, pork, and chicken products. By carefully overseeing each stage of the production process, from raising the animals to packaging and distribution, La Alejandría guarantees meat of the highest quality and unmatched flavor and freshness. Its products are distributed to customers' homes through orders placed on social media platforms such as Instagram, Facebook, and WhatsApp.
Conceptual foundation
The fundamental concept behind the creation of La Alejandría's graphic identity was its variety of meats: as one of its core values, the aim was to communicate to customers, through imagery, that all of its meat products can be found in one place.
